adidas, World Leader in Sporting Goods, Enters Pickleball Market

Innovation and Sporting Expertise are Strengths at adidas

For more than 70 years, adidas has excelled at the art of the possible when it comes to leading innovation in sport. This new line of paddles brings their spirit of performance to pickleball with paddles for a range of player types and styles.

The top-of-the-line ADIPOWER ATTK and ADIPOWER CTRL (pronounced "attack" and "control," respectively) feature a unique blend of a carbon aluminized face material, carbon structural reinforcement, and adidas' Spin Blade surface texture technology. This outside-the-box thinking results in two paddles of different shapes which both feel consistent across their faces, and deliver confidence-inspiring drives.

The ESSNOVA range features "Carbon 3k" faces with Spin Blade texturing, and a mix of high-density (HD) and low-density (LD) poly honeycomb cores. For example, the CARBON ATTK features an elongated shape and LD core for powerful extended-arm drives, while the carbon fiber face injects impressive control into your short game. The CARBON CTRL LD paddle plays much the same way, but packages those materials in a more traditional, wider shape to assist with blocking. And finally, the CARBON CTRL HD paddle combines the control-oriented Carbon 3k face with a high-density core to deliver power when needed, resulting in a fantastically balanced weapon.

Delivering power-oriented materials and performance are the RX44 paddle (with the softer-playing HD core), RX20 paddle (with the power-producing LD core), and entry-level DRIVE paddle (LD core). These are the most accessible paddles in the adidas line, and spare nothing in terms of materials and build quality. adidas designed these paddles for the intro-to-intermediate pickleball player, they deliver a much greater degree of responsiveness and capability than you'd expect from paddles at these price points, and impress with exactly the quality you expect from a paddle featuring the famous "3 stripes" logo! adidas has decades of expertise and innovation in the world of sport, and Pickleball Central is proud to be their exclusive launch partner for these fantastic pickleball paddles!